The Resource A deeper truth, The New Science of Innovation, Human Choice and Societal Scale Behavior, Tim Stroh, (ebook)

A deeper truth, The New Science of Innovation, Human Choice and Societal Scale Behavior, Tim Stroh, (ebook)

Label
A deeper truth, The New Science of Innovation, Human Choice and Societal Scale Behavior
Title
A deeper truth
Title number
The New Science of Innovation, Human Choice and Societal Scale Behavior
Statement of responsibility
Tim Stroh
Creator
Contributor
Subject
Genre
Language
eng
Summary
A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation
Cataloging source
Midwest
http://library.link/vocab/creatorName
Stroh, Tim
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
Consumer behavior
Target audience
adult
Label
A deeper truth, The New Science of Innovation, Human Choice and Societal Scale Behavior, Tim Stroh, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780648155317
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12035620
Specific material designation
remote
Stock number
12035620
System control number
MWT12035620
System details
Mode of access: World Wide Web
Label
A deeper truth, The New Science of Innovation, Human Choice and Societal Scale Behavior, Tim Stroh, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780648155317
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12035620
Specific material designation
remote
Stock number
12035620
System control number
MWT12035620
System details
Mode of access: World Wide Web

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