The Resource A short guide to marketing model alignment & design, Advanced Topics in Goal Alignment - Model Formulation, David Young, (ebook)

A short guide to marketing model alignment & design, Advanced Topics in Goal Alignment - Model Formulation, David Young, (ebook)

Label
A short guide to marketing model alignment & design, Advanced Topics in Goal Alignment - Model Formulation
Title
A short guide to marketing model alignment & design
Title number
Advanced Topics in Goal Alignment - Model Formulation
Statement of responsibility
David Young
Creator
Contributor
Subject
Language
eng
Summary
Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive predictive system. If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase model accuracy and improve business profits, then this book was written for you. Nevertheless, anyone who's worked around Marketing Models at all will have heard people talk about modifying models for "statistical reasons" or modifying them for "business reasons" as though the two sets of criteria are from Mars and Venus, respectively. In this book, I try to help readers develop a deeper understanding of the reasoning behind both sets of rules to put themselves in a better position to weigh the value of all evidence and define the most applicable business goals for their models to address. And after defining those goals, design the best models for achieving them. If you'd like to better understand: - how to define dependent variables to maximize business goals;- how business logic should influence your model design; - when lower R-Squared statistics can represent better models; - how much information you can reasonably expect from your data;- how to safely work with imperfect data that may offer partial information but that shouldn't be naively relied upon, and; - ultimately how to create models offering superior business value ... then read on
Cataloging source
Midwest
http://library.link/vocab/creatorName
Young, David
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Time Series
  • Electronic books
Target audience
adult
Label
A short guide to marketing model alignment & design, Advanced Topics in Goal Alignment - Model Formulation, David Young, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781543915563
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12014129
Specific material designation
remote
Stock number
12014129
System control number
MWT12014129
System details
Mode of access: World Wide Web
Label
A short guide to marketing model alignment & design, Advanced Topics in Goal Alignment - Model Formulation, David Young, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781543915563
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12014129
Specific material designation
remote
Stock number
12014129
System control number
MWT12014129
System details
Mode of access: World Wide Web

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