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The Resource A social strategy : how we profit from social media, Mikołaj Jan Piskorski

A social strategy : how we profit from social media, Mikołaj Jan Piskorski

Label
A social strategy : how we profit from social media
Title
A social strategy
Title remainder
how we profit from social media
Statement of responsibility
Mikołaj Jan Piskorski
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Piskorski, Mikołaj Jan,
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.P57 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780691153391
Lccn
2013035547
Media category
unmediated
Media MARC source
rdamedia
System control number
  • ocn859061459
  • 1390201
  • (OCoLC)859061459
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780691153391
Lccn
2013035547
Media category
unmediated
Media MARC source
rdamedia
System control number
  • ocn859061459
  • 1390201
  • (OCoLC)859061459

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