The Resource Ad infinitum : many paths into advertising, Loporcaro Productions, (evideo)

Ad infinitum : many paths into advertising, Loporcaro Productions, (evideo)

Label
Ad infinitum : many paths into advertising
Title
Ad infinitum
Title remainder
many paths into advertising
Statement of responsibility
Loporcaro Productions
Title variation
Many paths into advertising
Contributor
Subject
Genre
Language
eng
Summary
What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors, and the director of human resources-tell their stories to founding partner Tom Messner in a way that is as intriguing as it is informative. Ideal for helping students decide if a career in advertising is right for them-and for providing insight into the operation of an award-winning advertising shop
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Loporcaro Productions
Runtime
61
http://library.link/vocab/subjectName
  • Advertising
  • Branding (Marketing)
  • Communication in marketing
  • Marketing
  • Organizational behavior
Technique
live action
Label
Ad infinitum : many paths into advertising, Loporcaro Productions, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=37169
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on June 20, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Prelude: Career in Advertising (1:27) -- Career in Advertising: Getting Into the Business (5:19) -- Career in Advertising: Education and Creativity (4:39) -- Career in Advertising: Successful Portfolios (4:57) -- Career in Advertising: How to Get the Job (4:47) -- Career in Advertising: Internet Advertising (4:11) -- Career in Advertising: Skills for Success (4:30) -- Career in Advertising: Personal Qualities (2:42) -- Career in Advertising: Education and Personal Qualities (3:19) -- Career in Advertising: Visual Concepting and Copywriting (4:36) -- Career in Advertising: Creatives and Copywriters (2:34) -- Career in Advertising: Editing and Internet Advertising (5:14) -- Career in Advertising: Pros and Cons (5:34) -- Postlude: Career in Advertising (3:41)
Dimensions
unknown
Extent
1 streaming video file (61 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
37169
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100037169
  • 100037169
  • (OCoLC)709673601
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Ad infinitum : many paths into advertising, Loporcaro Productions, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=37169
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on June 20, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Prelude: Career in Advertising (1:27) -- Career in Advertising: Getting Into the Business (5:19) -- Career in Advertising: Education and Creativity (4:39) -- Career in Advertising: Successful Portfolios (4:57) -- Career in Advertising: How to Get the Job (4:47) -- Career in Advertising: Internet Advertising (4:11) -- Career in Advertising: Skills for Success (4:30) -- Career in Advertising: Personal Qualities (2:42) -- Career in Advertising: Education and Personal Qualities (3:19) -- Career in Advertising: Visual Concepting and Copywriting (4:36) -- Career in Advertising: Creatives and Copywriters (2:34) -- Career in Advertising: Editing and Internet Advertising (5:14) -- Career in Advertising: Pros and Cons (5:34) -- Postlude: Career in Advertising (3:41)
Dimensions
unknown
Extent
1 streaming video file (61 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
37169
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100037169
  • 100037169
  • (OCoLC)709673601
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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