The Resource Advertising Layout : Space Allocations, Part 1, D.E. Visuals (Firm), (evideo)

Advertising Layout : Space Allocations, Part 1, D.E. Visuals (Firm), (evideo)

Label
Advertising Layout : Space Allocations, Part 1
Title
Advertising Layout
Title remainder
Space Allocations
Title number
Part 1
Statement of responsibility
D.E. Visuals (Firm)
Title variation
Space Allocations
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • D.E. Visuals (Firm)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
19
Series statement
Advertising Layout
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Commercial art
  • Communication in art
  • Communication in design
  • Computer graphics
  • Design
  • Graphic arts
Technique
live action
Label
Advertising Layout : Space Allocations, Part 1, D.E. Visuals (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=42303
Instantiates
Publication
Note
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
  • Encoded with permission for digital streaming by Films Media Group on November 17, 2010
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Introduction to Advertising Layout Part I: Space Allocations (0:51) -- Attention Grabbing Illustrations (3:00) -- Types of Illustrations (1:41) -- Headlines: Surprinting, Reverse Type and Typeface (2:42) -- Copy, Logo & Optical Balance (2:02) -- Rules of Composition (1:35) -- Page Size, Bleed and Border Layouts (3:38) -- Ads that Violate Rules of Composition (1:16) -- Simplicity Unity & Harmony (1:53) -- Credits: Advertising Layout Part I: Space Allocations (0:17)
Dimensions
unknown
Extent
1 streaming video file (19 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 42302s
  • 42303
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100042303
  • 100042303
  • (OCoLC)811356228
System details
  • System requirements: FOD playback platform
  • Mode of access: Internet
Video recording format
other
Label
Advertising Layout : Space Allocations, Part 1, D.E. Visuals (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=42303
Publication
Note
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
  • Encoded with permission for digital streaming by Films Media Group on November 17, 2010
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Introduction to Advertising Layout Part I: Space Allocations (0:51) -- Attention Grabbing Illustrations (3:00) -- Types of Illustrations (1:41) -- Headlines: Surprinting, Reverse Type and Typeface (2:42) -- Copy, Logo & Optical Balance (2:02) -- Rules of Composition (1:35) -- Page Size, Bleed and Border Layouts (3:38) -- Ads that Violate Rules of Composition (1:16) -- Simplicity Unity & Harmony (1:53) -- Credits: Advertising Layout Part I: Space Allocations (0:17)
Dimensions
unknown
Extent
1 streaming video file (19 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 42302s
  • 42303
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100042303
  • 100042303
  • (OCoLC)811356228
System details
  • System requirements: FOD playback platform
  • Mode of access: Internet
Video recording format
other

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