The Resource Advertising, Planet Pictures (Firm), (evideo)

Advertising, Planet Pictures (Firm), (evideo)

Label
Advertising
Title
Advertising
Statement of responsibility
Planet Pictures (Firm)
Contributor
Subject
Genre
Language
eng
Summary
Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics include the mass-marketing triumph of Lydia Pinkham's 19th-century patent medicines; the role of sponsorship in radio and early broadcast television; the application of marketing principles to the 1964 Johnson/Goldwater campaign, which featured the well-known daisy/atom bomb ad; and a step-by-step look at how a Ford Ranger TV spot was made by the J. Walter Thompson agency. The program is a valuable aid in understanding the persuasive, pervasive nature of advertising
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Planet Pictures (Firm)
Runtime
28
Series statement
Media Power
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Advertising
  • Branding (Marketing)
  • Communication in marketing
  • Public relations
Technique
live action
Label
Advertising, Planet Pictures (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=8569
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Advertisement Exposure (0:52) -- Early American Ads (3:14) -- Reaching New Mass Audiences (3:59) -- Dividing Sponsorship in Programming (3:09) -- Shaping the Ad (5:07) -- Psyches and the Persuasion of Media (2:42) -- New Media Ads (1:40) -- Cultural Impact (4:59)
Dimensions
unknown
Extent
1 streaming video file (28 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 8567s
  • 8569
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100008569
  • 100008569
  • (OCoLC)707966582
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Advertising, Planet Pictures (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=8569
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Advertisement Exposure (0:52) -- Early American Ads (3:14) -- Reaching New Mass Audiences (3:59) -- Dividing Sponsorship in Programming (3:09) -- Shaping the Ad (5:07) -- Psyches and the Persuasion of Media (2:42) -- New Media Ads (1:40) -- Cultural Impact (4:59)
Dimensions
unknown
Extent
1 streaming video file (28 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 8567s
  • 8569
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100008569
  • 100008569
  • (OCoLC)707966582
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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    35.2676379 -80.8555409
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    35.2285169 -80.839928
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