The Resource American Motors Corporation : the rise and fall of America's last independent automaker, (ebook)

American Motors Corporation : the rise and fall of America's last independent automaker, (ebook)

Label
American Motors Corporation : the rise and fall of America's last independent automaker
Title
American Motors Corporation
Title remainder
the rise and fall of America's last independent automaker
Creator
Contributor
Subject
Genre
Language
eng
Summary
In American Motors Corporation: The Rise and Fall of America's Last Independent Automaker, author Patrick Foster provides the ultimate inside look into an American corporation that rose from the death throes of a once-thriving independent auto industry, putting up a valiant fight for nearly half a century before succumbing to the inexorable will of the corporate machine. Born from the ashes of Hudson and Nash, AMC represented a last, desperate attempt at survival for an independent automobile company. Thanks to the steady, capable leadership of George Romney, the company not only survived, but thrived, riding on the success of the firm's small, economical cars like the Rambler. But when competition arose from Ford, Plymouth, and Chevrolet and the market began to shift toward performance and luxury cars, AMC found itself poorly prepared to compete with its bigger rivals. With the fuel crisis of the 1970s, the small cars from AMC once again refilled corporate coffers, and the firm's purchase of the Jeep brand also generated profits-but ultimately, it was too little, too late. Even a partnership with French automaker Renault and the introduction of all-wheel-drive cars couldn't save AMC. In 1987, Chrysler Corporation purchased AMC and the story of the last independent automaker came to an end. This engaging book, from one of America's best-known automotive writers, tells the entire AMC story from its inception to its ultimate demise
Cataloging source
Midwest
http://library.link/vocab/creatorName
Foster, Patrick R
Dewey number
338.7/6292220973
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • American Motors Corporation
  • American Motors automobiles
  • Automobile industry and trade
  • Electronic books
Target audience
adult
Label
American Motors Corporation : the rise and fall of America's last independent automaker, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781610588584
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12388127
Specific material designation
remote
System control number
MWT12388127
System details
Mode of access: World Wide Web
Label
American Motors Corporation : the rise and fall of America's last independent automaker, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781610588584
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12388127
Specific material designation
remote
System control number
MWT12388127
System details
Mode of access: World Wide Web

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