The Resource American enterprise in foreign markets : studies of Singer and International Harvester in imperial Russia, Fred V. Carstensen, (ebook)

American enterprise in foreign markets : studies of Singer and International Harvester in imperial Russia, Fred V. Carstensen, (ebook)

Label
American enterprise in foreign markets : studies of Singer and International Harvester in imperial Russia
Title
American enterprise in foreign markets
Title remainder
studies of Singer and International Harvester in imperial Russia
Statement of responsibility
Fred V. Carstensen
Creator
Contributor
Subject
Genre
Language
eng
Summary
In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory. Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management. Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have surpassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest. Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Carstensen, Fred V.
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Series statement
UNC Press enduring editions
http://library.link/vocab/subjectName
  • Corporations, American
  • Russia
  • "Kompanii͡a Zinger" (Firm)
  • International Harvester in Russia
  • International business enterprises
  • International business enterprises
Target audience
adult
Label
American enterprise in foreign markets : studies of Singer and International Harvester in imperial Russia, Fred V. Carstensen, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781469643922
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12266922
Specific material designation
remote
Stock number
12266922
System control number
MWT12266922
System details
Mode of access: World Wide Web
Label
American enterprise in foreign markets : studies of Singer and International Harvester in imperial Russia, Fred V. Carstensen, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781469643922
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12266922
Specific material designation
remote
Stock number
12266922
System control number
MWT12266922
System details
Mode of access: World Wide Web

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