The Resource An introduction to survey research, Ernest L. Cowles and Edward Nelson., (ebook)

An introduction to survey research, Ernest L. Cowles and Edward Nelson., (ebook)

Label
An introduction to survey research
Title
An introduction to survey research
Statement of responsibility
Ernest L. Cowles and Edward Nelson.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Cowles, Ernest L
Dewey number
300.723
Index
index present
LC call number
HM538
LC item number
.C685 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Nelson, Edward.
  • NC Live eBook Central
Series statement
Quantitative approaches to decision making collection,
http://library.link/vocab/subjectName
Social surveys
Target audience
specialized
Label
An introduction to survey research, Ernest L. Cowles and Edward Nelson., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1936760
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 181-191) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xii, 198 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498194
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • EBC1936760
  • (OCoLC)903856565
  • (CaBNVSL)swl00404702
  • (MiAaPQ)EBC1936760
  • (Au-PeEL)EBL1936760
  • (CaPaEBR)ebr11022271
  • (OCoLC)903856565
Label
An introduction to survey research, Ernest L. Cowles and Edward Nelson., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1936760
Publication
Bibliography note
Includes bibliographical references (pages 181-191) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xii, 198 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498194
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • EBC1936760
  • (OCoLC)903856565
  • (CaBNVSL)swl00404702
  • (MiAaPQ)EBC1936760
  • (Au-PeEL)EBL1936760
  • (CaPaEBR)ebr11022271
  • (OCoLC)903856565

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