The Resource Analytics at work : smarter decisions, better results, Thomas H. Davenport, Jeanne G. Harris, Robert Morison., (ebook)

Analytics at work : smarter decisions, better results, Thomas H. Davenport, Jeanne G. Harris, Robert Morison., (ebook)

Label
Analytics at work : smarter decisions, better results
Title
Analytics at work
Title remainder
smarter decisions, better results
Statement of responsibility
Thomas H. Davenport, Jeanne G. Harris, Robert Morison.
Creator
Contributor
Subject
Genre
Language
eng
Summary
Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to: ° Use data more effectively and glean valuable analytical insights ° Manage and coordinate data, people, and technology at an enterprise level ° Understand and support what analytical leaders do ° Evaluate and choose realistic targets for analytical activity ° Recruit, hire, and manage analysts Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Davenport, Thomas H.
Dewey number
658.4/013
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Business intelligence
  • Decision making
  • Electronic books
Target audience
adult
Label
Analytics at work : smarter decisions, better results, Thomas H. Davenport, Jeanne G. Harris, Robert Morison., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781422157121
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT12439519
Specific material designation
remote
System control number
MWT12439519
System details
Mode of access: World Wide Web
Label
Analytics at work : smarter decisions, better results, Thomas H. Davenport, Jeanne G. Harris, Robert Morison., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781422157121
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
MWT12439519
Specific material designation
remote
System control number
MWT12439519
System details
Mode of access: World Wide Web

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