The Resource Approved marketing plans for new products and services, (ebook)

Approved marketing plans for new products and services, (ebook)

Label
Approved marketing plans for new products and services
Title
Approved marketing plans for new products and services
Creator
Contributor
Subject
Language
eng
Summary
This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services Dr. Ken Wong's latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan. Maurice Williams, PMC, Former Chief Marketing Officer, and SingPost, Singapore This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook. Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India
Cataloging source
Midwest
http://library.link/vocab/creatorName
Wong, Ken K
Dewey number
658.8
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Marketing
  • New products
  • Electronic books
Target audience
adult
Label
Approved marketing plans for new products and services, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781450262491
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12074909
Specific material designation
remote
Stock number
12074909
System control number
MWT12074909
System details
Mode of access: World Wide Web
Label
Approved marketing plans for new products and services, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781450262491
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12074909
Specific material designation
remote
Stock number
12074909
System control number
MWT12074909
System details
Mode of access: World Wide Web

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