The Resource As Seen on TV : Rise of the Infomercial, CNBC (Television network), (evideo)

As Seen on TV : Rise of the Infomercial, CNBC (Television network), (evideo)

Label
As Seen on TV : Rise of the Infomercial
Title
As Seen on TV
Title remainder
Rise of the Infomercial
Statement of responsibility
CNBC (Television network)
Title variation
Rise of Infomercial
Contributor
Subject
Genre
Language
eng
Summary
Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the high-pressure world of direct response commercials that have made Snuggie, ShamWow, and the Ginsu Knife household names. CNBC correspondent Darren Rovell examines the psychology behind why some sales pitches strikeout while others are hit out of the park. He also sits down with industry heavyweights, including inventor Ron Popeil (Showtime Rotisserie); the late Billy Mays (Oxy-Clean); A. J. Khubani, CEO, Telebrands (Ped-Egg); Scott Boilen, CEO, All Star Marketing Group (Snuggie); and Ed Valenti, co-founder, Dial Media (Ginsu Knives). Not available in French-speaking Canada
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
6 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • CNBC (Television network)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
44
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Business planning
  • Communication in marketing
  • Entrepreneurship
  • Infomercials
  • Public relations
Technique
live action
Label
As Seen on TV : Rise of the Infomercial, CNBC (Television network), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=47281
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on March 10, 2012
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
A
Dimensions
unknown
Extent
1 streaming video file (44 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
47281
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100047281
  • 100047281
  • (OCoLC)794938846
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
As Seen on TV : Rise of the Infomercial, CNBC (Television network), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=47281
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on March 10, 2012
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
A
Dimensions
unknown
Extent
1 streaming video file (44 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
47281
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100047281
  • 100047281
  • (OCoLC)794938846
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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    35.2676379 -80.8555409
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    35.2285169 -80.839928
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