The Resource Audience and feedback, Planet Pictures (Firm), (evideo)

Audience and feedback, Planet Pictures (Firm), (evideo)

Label
Audience and feedback
Title
Audience and feedback
Statement of responsibility
Planet Pictures (Firm)
Contributor
Subject
Genre
Language
eng
Summary
This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions of advertising dollars at stake, marketers, social psychologists, and statisticians carry out sophisticated demographic and psychographic studies to narrow audiences into well-defined consumer groups. On the back end, the Nielsen television rating system uses "people meters" on TVs to determine if viewers are in fact watching what advertisers thought they would. This program also debates the manipulative nature of television and includes a portion of Newt Minnow's "Vast Wasteland" speech. This video is an indispensable resource for under
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Planet Pictures (Firm)
Runtime
28
Series statement
Media Power
http://library.link/vocab/subjectName
  • Advertising
  • Communication in marketing
  • Public relations
Technique
live action
Label
Audience and feedback, Planet Pictures (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=8525
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Audience Research (6:08) -- Audience Ratings and Advertising (4:28) -- Audience Size and Response (4:33) -- Attracting Segments (4:29) -- Media Manipulations (2:54) -- Living by the Numbers (3:06)
Dimensions
unknown
Extent
1 streaming video file (28 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 8525
  • 8567s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100008525
  • 100008525
  • (OCoLC)707966557
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Audience and feedback, Planet Pictures (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=8525
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Audience Research (6:08) -- Audience Ratings and Advertising (4:28) -- Audience Size and Response (4:33) -- Attracting Segments (4:29) -- Media Manipulations (2:54) -- Living by the Numbers (3:06)
Dimensions
unknown
Extent
1 streaming video file (28 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 8525
  • 8567s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100008525
  • 100008525
  • (OCoLC)707966557
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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