The Resource Audience economics: : media institutions and the audience marketplace, Philip M. Napoli, (ebook)

Audience economics: : media institutions and the audience marketplace, Philip M. Napoli, (ebook)

Label
Audience economics: : media institutions and the audience marketplace
Title
Audience economics:
Title remainder
media institutions and the audience marketplace
Statement of responsibility
Philip M. Napoli
Creator
Contributor
Subject
Genre
Language
eng
Summary
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to segments of the media audience? How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today
Cataloging source
Midwest
http://library.link/vocab/creatorName
Napoli, Philip M
Dewey number
659.14/3
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Television advertising
  • Television advertising
Target audience
adult
Label
Audience economics: : media institutions and the audience marketplace, Philip M. Napoli, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780231501187
Isbn Type
(electronic bk.)
Publisher number
MWT11860211
Specific material designation
remote
Stock number
11860211
System control number
MWT11860211
System details
Mode of access: World Wide Web
Label
Audience economics: : media institutions and the audience marketplace, Philip M. Napoli, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780231501187
Isbn Type
(electronic bk.)
Publisher number
MWT11860211
Specific material designation
remote
Stock number
11860211
System control number
MWT11860211
System details
Mode of access: World Wide Web

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