The Resource Be the elephant: : build a bigger, better business, (ebook)

Be the elephant: : build a bigger, better business, (ebook)

Label
Be the elephant: : build a bigger, better business
Title
Be the elephant:
Title remainder
build a bigger, better business
Creator
Contributor
Subject
Genre
Language
eng
Summary
In business, there's no standing still. The trick is to become an elephant - big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market, and smart enough to avoid the pitfalls of growth. With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox. Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth - grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP, unique selling proposition, to avoiding the Five Killer Mistakes that can ruin a company. And from there, how to go forth and Be the Elephant
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1960-
http://library.link/vocab/creatorName
Kaplan, Steve
Dewey number
658.812
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Consumer satisfaction
  • Success in business
  • Target marketing
Target audience
adult
Label
Be the elephant: : build a bigger, better business, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780761153788
Isbn Type
(electronic bk.)
Publisher number
MWT11693080
Specific material designation
remote
Stock number
11693080
System control number
MWT11693080
System details
Mode of access: World Wide Web
Label
Be the elephant: : build a bigger, better business, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780761153788
Isbn Type
(electronic bk.)
Publisher number
MWT11693080
Specific material designation
remote
Stock number
11693080
System control number
MWT11693080
System details
Mode of access: World Wide Web

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