The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne., (ebook)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne., (ebook)

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne.
Title variation
How to create uncontested market space and make the competition irrelevant
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren<U+00da>e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success
Cataloging source
Midwest
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
  • Electronic books
Target audience
adult
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781625274502
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12438153
Specific material designation
remote
System control number
MWT12438153
System details
Mode of access: World Wide Web
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781625274502
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12438153
Specific material designation
remote
System control number
MWT12438153
System details
Mode of access: World Wide Web

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