The Resource Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership", W. Chan Kim, Renée Mauborgne., (ebook)

Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership", W. Chan Kim, Renée Mauborgne., (ebook)

Label
Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership"
Title
Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership"
Statement of responsibility
W. Chan Kim, Renée Mauborgne.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren<U+00da>e Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article "Blue Ocean Leadership." Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article "Blue Ocean Leadership," the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks
Related
Cataloging source
Midwest
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.4092
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
  • Leadership
  • Employees
  • Employees
  • Electronic books
Target audience
adult
Label
Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership", W. Chan Kim, Renée Mauborgne., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781633694156
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12438392
Specific material designation
remote
System control number
MWT12438392
System details
Mode of access: World Wide Web
Label
Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership", W. Chan Kim, Renée Mauborgne., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781633694156
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12438392
Specific material designation
remote
System control number
MWT12438392
System details
Mode of access: World Wide Web

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