The Resource Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill, (ebook)

Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill, (ebook)

Label
Boom : marketing to the ultimate power consumer--the baby boomer woman
Title
Boom
Title remainder
marketing to the ultimate power consumer--the baby boomer woman
Statement of responsibility
Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Brown, Mary
Dewey number
658.8/34082
Illustrations
illustrations
Index
index present
LC call number
HC79.C6
LC item number
B76 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Orsborn, Carol
  • NC Live e-Pub Central
  • ProQuest (Firm)
http://library.link/vocab/subjectName
  • Women consumers
  • Consumer behavior
  • Marketing
  • Baby boom generation
Label
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=3001856
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 225-228) and index
Color
multicolored
Contents
  • Jan DeLyser
  • On forging an emotional connection with her
  • Kate Quinn
  • On recognizing her as a driving force in the markeplace
  • Amy Marentic
  • She's complex: why there's no such thing as "the" baby boomer woman.
  • On appealing to her values
  • Joanne Sachse Mogren
  • On getting nostalgia right
  • Cindy Marshall
  • Introduction:
  • On the difference between marketing to men and to women
  • Caleb Mason
  • On why not to just shrink it and pink it
  • Fran Philip
  • On marketing to distinctions
  • Pepper Miller
  • On marketing to Hispanic baby boomer women
  • Isabel Vald<U+00d4>es
  • She's her stage, not her age: leveraging her life transitions.
  • On playing financial catch up
  • She's the emerging power consumer
  • Lisa Caputo
  • On marketing to all her life stages
  • Wlliam D. Novelli
  • On high technology marketing to women
  • Gina Clark
  • On the power of creating brand personas
  • Claire Spofford
  • She's motivated: the 3-D view of her.
  • On appealing to her psyche
  • Michael Bohn
  • She's the sweet spot: the new demographic of choice.
  • On embracing both her demographic and psychographic drivers
  • Grant J. Schneider
  • On aspiring at midlife
  • Peggy Northrop, Brenda Saget Darling
  • On banking on women-owned businesses
  • Maria C. Coyne
  • On her quest for a free spirit
  • Federico Musi
  • She's in the driver's seat: she'll problem-solve her own way through the marketplace.
  • On getting to the heart of the matter
  • On marketing to technology optimists
  • Joe Teno
  • On focusing on the "why" vs. the "how"
  • Heidi Baker, Eden Jarrin
  • On the personal shopper approach to technology
  • Melissa McVicker
  • On paying attention to details
  • Kathy Moyer Dragon
  • On business "plus"
  • Anne Kelly
  • She's changing channels: shaping the new brandscape.
  • Rose Rodd
  • On harnessing the power of women's solidarity
  • Adam Hicks
  • On real women selling to real women
  • Yvonne Saliba Pendleton
  • On referential not deferential marketing
  • Deborah Natansohn
  • On delivering beyond expectations
  • Rick Lovett
  • On staying relevant for the boomer woman
  • Ed Kinney
  • On marketing to baby boomer women in Canada
  • She's waiting: the marketer's call to action.
  • On redressing the misconceptions
  • Dorothy Dowling
  • On getting past emotional bias
  • Christopher W. Bradley
  • On moving beyond the Holy Grail
  • Ira Mayer
  • On the evolution of marketing to the baby boomer woman
  • Lori Bitter
  • Anne-Marie Caron
  • On baby boomer women and experimentation
Dimensions
unknown
Extent
xviii, 238 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC3001856
  • (MiAaPQ)EBC3001856
  • (Au-PeEL)EBL3001856
  • (CaPaEBR)ebr10196198
  • (CaONFJC)MIL112846
  • (OCoLC)815543561
Label
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill, (ebook)
Link
https://www.nclive.org/cgi-bin/nclsm?url=https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=3001856
Publication
Bibliography note
Includes bibliographical references (p. 225-228) and index
Color
multicolored
Contents
  • Jan DeLyser
  • On forging an emotional connection with her
  • Kate Quinn
  • On recognizing her as a driving force in the markeplace
  • Amy Marentic
  • She's complex: why there's no such thing as "the" baby boomer woman.
  • On appealing to her values
  • Joanne Sachse Mogren
  • On getting nostalgia right
  • Cindy Marshall
  • Introduction:
  • On the difference between marketing to men and to women
  • Caleb Mason
  • On why not to just shrink it and pink it
  • Fran Philip
  • On marketing to distinctions
  • Pepper Miller
  • On marketing to Hispanic baby boomer women
  • Isabel Vald<U+00d4>es
  • She's her stage, not her age: leveraging her life transitions.
  • On playing financial catch up
  • She's the emerging power consumer
  • Lisa Caputo
  • On marketing to all her life stages
  • Wlliam D. Novelli
  • On high technology marketing to women
  • Gina Clark
  • On the power of creating brand personas
  • Claire Spofford
  • She's motivated: the 3-D view of her.
  • On appealing to her psyche
  • Michael Bohn
  • She's the sweet spot: the new demographic of choice.
  • On embracing both her demographic and psychographic drivers
  • Grant J. Schneider
  • On aspiring at midlife
  • Peggy Northrop, Brenda Saget Darling
  • On banking on women-owned businesses
  • Maria C. Coyne
  • On her quest for a free spirit
  • Federico Musi
  • She's in the driver's seat: she'll problem-solve her own way through the marketplace.
  • On getting to the heart of the matter
  • On marketing to technology optimists
  • Joe Teno
  • On focusing on the "why" vs. the "how"
  • Heidi Baker, Eden Jarrin
  • On the personal shopper approach to technology
  • Melissa McVicker
  • On paying attention to details
  • Kathy Moyer Dragon
  • On business "plus"
  • Anne Kelly
  • She's changing channels: shaping the new brandscape.
  • Rose Rodd
  • On harnessing the power of women's solidarity
  • Adam Hicks
  • On real women selling to real women
  • Yvonne Saliba Pendleton
  • On referential not deferential marketing
  • Deborah Natansohn
  • On delivering beyond expectations
  • Rick Lovett
  • On staying relevant for the boomer woman
  • Ed Kinney
  • On marketing to baby boomer women in Canada
  • She's waiting: the marketer's call to action.
  • On redressing the misconceptions
  • Dorothy Dowling
  • On getting past emotional bias
  • Christopher W. Bradley
  • On moving beyond the Holy Grail
  • Ira Mayer
  • On the evolution of marketing to the baby boomer woman
  • Lori Bitter
  • Anne-Marie Caron
  • On baby boomer women and experimentation
Dimensions
unknown
Extent
xviii, 238 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC3001856
  • (MiAaPQ)EBC3001856
  • (Au-PeEL)EBL3001856
  • (CaPaEBR)ebr10196198
  • (CaONFJC)MIL112846
  • (OCoLC)815543561

Library Locations

  • Beatties Ford Road RegionalBorrow it
    2412 Beatties Ford Road, Charlotte, NC, 28216, US
    35.2676379 -80.8555409
  • Charlotte Mecklenburg LibraryBorrow it
    310 N Tryon St., Charlotte, NC, 28202, US
    35.2285169 -80.839928
  • CorneliusBorrow it
    21105 Catawba Avenue, Cornelius, NC, 28031, US
    35.4833296 -80.8663023
  • DavidsonBorrow it
    119 South Main Street, Davidson, NC, 28036, US
    35.498441 -80.8505028
  • Hickory GroveBorrow it
    5935 Hickory Grove Road, Charolette, NC, 28215, US
    35.2229798 -80.730329
  • ImaginOnBorrow it
    300 East Seventh Street, Charlotte, NC, 28202, US
    35.2269427 -80.8398527
  • Independence RegionalBorrow it
    6000 Conference Drive, Charlotte, NC, 28212, US
    35.1764837 -80.757611
  • Main LibraryBorrow it
    310 North Tryon Street, Charlotte, NC, 28202, US
    35.2285213 -80.8421167
  • MatthewsBorrow it
    230 Matthews Station St., Matthews, NC, 28105, US
    35.1160092 -80.720516
  • Mint HillBorrow it
    6840 Matthews - Mint Hill Road, Mint Hill, NC, 28227, US
    35.1717049 -80.6610649
  • Morrison RegionalBorrow it
    7015 Morrison Boulevard, Charlotte, NC, 28211, US
    35.1517093 -80.8250892
  • Mountain IslandBorrow it
    4420 Hoyt Galvin Way, Charlotte, NC, 28214, US
    35.3350873 -80.9625991
  • Myers ParkBorrow it
    1361 Queens Road, Charlotte, NC, 28207, US
    35.1964537 -80.8295867
  • North County RegionalBorrow it
    16500 Holly Crest Lane, Huntersville, NC, 28078, US
    35.4406879 -80.8661493
  • Plaza MidwoodBorrow it
    1623 Central Avenue, Charlotte, NC, 28205, US
    35.2206234 -80.8132445
  • ScaleybarkBorrow it
    101 Scaleybark Road, Charlotte, NC, 28209, US
    35.1890888 -80.8773791
  • South County RegionalBorrow it
    5801 Rea Road, Charlotte, NC, 28277, US
    35.086541 -80.8137402
  • Steele CreekBorrow it
    13620 Steele Creek Road, Charlotte, NC, 28273, US
    35.1067994 -80.9910789
  • Sugar CreekBorrow it
    NC, US
  • University City RegionalBorrow it
    4045 North Tryon Street, Suite A, Charlotte, NC, 28206, US
    35.2575219 -80.7997242
  • West BoulevardBorrow it
    2157 West Boulevard, Charlotte, NC, 28208, US
    35.2111493 -80.8983269
Processing Feedback ...