The Resource Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (evideo)

Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (evideo)

Label
Boso Online marketplace : converting users into investment gold
Title
Boso Online marketplace
Title remainder
converting users into investment gold
Statement of responsibility
4 Learning (Firm)
Title variation
Converting users into investment gold
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can challenge them. Unfortunately, they are slow to act on his advice and eBay U.K. launches Student Zone. With a stalled user base and almost no interest from investors, Harjeet and Kulveer fight on, even as they face up to the fact that Boso's best window of opportunity has closed
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • 4 Learning (Firm)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
25
Series statement
Tricky Business: Advice for Struggling Entrepreneurs
http://library.link/vocab/subjectName
  • Business enterprises
  • Business logistics
  • Computers
  • Electronic commerce
  • Entrepreneurship
  • International business enterprises
  • Logistics
  • Marketing
  • Small business
Technique
live action
Label
Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=37287
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on July 16, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Online Sales Business Growth (3:32) -- Online Business: Investor Capital and Marketing Campaign (2:30) -- Online Business Competition (5:58) -- Online Business: Need for Investor Capital (4:18) -- Online Business: Need for Marketing (3:05) -- Online Business in Trouble (2:31)
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 37284s
  • 37287
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100037287
  • 100037287
  • (OCoLC)709673760
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Boso Online marketplace : converting users into investment gold, 4 Learning (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=37287
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on July 16, 2007
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Online Sales Business Growth (3:32) -- Online Business: Investor Capital and Marketing Campaign (2:30) -- Online Business Competition (5:58) -- Online Business: Need for Investor Capital (4:18) -- Online Business: Need for Marketing (3:05) -- Online Business in Trouble (2:31)
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 37284s
  • 37287
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100037287
  • 100037287
  • (OCoLC)709673760
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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