The Resource Brand harmony: : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow, (ebook)

Brand harmony: : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow, (ebook)

Label
Brand harmony: : achieving dynamic results by orchestrating your customer's total experience
Title
Brand harmony:
Title remainder
achieving dynamic results by orchestrating your customer's total experience
Statement of responsibility
Steve Yastrow
Creator
Contributor
Subject
Language
eng
Summary
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Yastrow, Steve
Dewey number
658.8/27
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Brand name products
  • Business names
  • Marketing
  • Electronic books
Target audience
adult
Label
Brand harmony: : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781590792827
Isbn Type
(electronic bk.)
Publisher number
MWT11741462
Specific material designation
remote
Stock number
11741462
System control number
MWT11741462
System details
Mode of access: World Wide Web
Label
Brand harmony: : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781590792827
Isbn Type
(electronic bk.)
Publisher number
MWT11741462
Specific material designation
remote
Stock number
11741462
System control number
MWT11741462
System details
Mode of access: World Wide Web

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