The Resource Branded : personal identity through consumer products, SND Films, (evideo)

Branded : personal identity through consumer products, SND Films, (evideo)

Label
Branded : personal identity through consumer products
Title
Branded
Title remainder
personal identity through consumer products
Statement of responsibility
SND Films
Title variation
Personal identity through consumer products
Contributor
Subject
Genre
Language
eng
Summary
This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of Swatch, uses his company's success story to discuss the emotional nature of buying-and buying into-a brand. The indie skateboard entrepreneurs of Girl & Chocolate describe their brand as representative of a lifestyle. And the advertising duo who created "do," a brand with a lot of attitude but no products, look at brands as a form of personal statement that replaces worn-out cultural identity tags such as political affiliation
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • SND Films
Runtime
42
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Marketing
Technique
live action
Label
Branded : personal identity through consumer products, SND Films, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=11159
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 23, 2006
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Brands and Lifestyle Identities (4:46) -- Personal Identification With Brands (5:22) -- Small Company/Direct Marketing (4:49) -- Brand Consciousness in a Global Economy (4:49) -- Innovative Brand Concepts (4:59) -- Marketing Creativity and Independent Brands (3:44) -- Personal Identities and Brands (5:20) -- Brands With Social Consciousness (2:33) -- Branding in the Global Village (3:03)
Dimensions
unknown
Extent
1 streaming video file (42 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
11159
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100011159
  • 100011159
  • (OCoLC)707968444
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Branded : personal identity through consumer products, SND Films, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=11159
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Sept. 23, 2006
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Brands and Lifestyle Identities (4:46) -- Personal Identification With Brands (5:22) -- Small Company/Direct Marketing (4:49) -- Brand Consciousness in a Global Economy (4:49) -- Innovative Brand Concepts (4:59) -- Marketing Creativity and Independent Brands (3:44) -- Personal Identities and Brands (5:20) -- Brands With Social Consciousness (2:33) -- Branding in the Global Village (3:03)
Dimensions
unknown
Extent
1 streaming video file (42 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
11159
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100011159
  • 100011159
  • (OCoLC)707968444
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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