The Resource Brandraising : how nonprofits raise visibility and money through smart communications, Sarah Durham, (ebook)

Brandraising : how nonprofits raise visibility and money through smart communications, Sarah Durham, (ebook)

Label
Brandraising : how nonprofits raise visibility and money through smart communications
Title
Brandraising
Title remainder
how nonprofits raise visibility and money through smart communications
Statement of responsibility
Sarah Durham
Creator
Contributor
Subject
Genre
Language
eng
Summary
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and material
Cataloging source
CDX
http://library.link/vocab/creatorDate
1976-
http://library.link/vocab/creatorName
Durham, Sarah
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD62.6
LC item number
.D87 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
EBSCO Publishing (Firm)
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Branding (Marketing)
  • Business communication
Label
Brandraising : how nonprofits raise visibility and money through smart communications, Sarah Durham, (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=302749
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 175-176) and index
Color
multicolored
Contents
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index
Dimensions
unknown
Extent
1 online resource (ix, 190 p.)
File format
unknown
Form of item
online
Isbn
9780470541913
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • ocn507435878
  • (OCoLC)507435878
Label
Brandraising : how nonprofits raise visibility and money through smart communications, Sarah Durham, (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=302749
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 175-176) and index
Color
multicolored
Contents
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index
Dimensions
unknown
Extent
1 online resource (ix, 190 p.)
File format
unknown
Form of item
online
Isbn
9780470541913
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • ocn507435878
  • (OCoLC)507435878

Library Locations

  • Beatties Ford Road RegionalBorrow it
    2412 Beatties Ford Road, Charlotte, NC, 28216, US
    35.2676379 -80.8555409
  • Charlotte Mecklenburg LibraryBorrow it
    310 N Tryon St., Charlotte, NC, 28202, US
    35.2285169 -80.839928
  • CorneliusBorrow it
    21105 Catawba Avenue, Cornelius, NC, 28031, US
    35.4833296 -80.8663023
  • DavidsonBorrow it
    119 South Main Street, Davidson, NC, 28036, US
    35.498441 -80.8505028
  • Hickory GroveBorrow it
    5935 Hickory Grove Road, Charolette, NC, 28215, US
    35.2229798 -80.730329
  • ImaginOnBorrow it
    300 East Seventh Street, Charlotte, NC, 28202, US
    35.2269427 -80.8398527
  • Independence RegionalBorrow it
    6000 Conference Drive, Charlotte, NC, 28212, US
    35.1764837 -80.757611
  • Main LibraryBorrow it
    310 North Tryon Street, Charlotte, NC, 28202, US
    35.2285213 -80.8421167
  • MatthewsBorrow it
    230 Matthews Station St., Matthews, NC, 28105, US
    35.1160092 -80.720516
  • Mint HillBorrow it
    6840 Matthews - Mint Hill Road, Mint Hill, NC, 28227, US
    35.1717049 -80.6610649
  • Morrison RegionalBorrow it
    7015 Morrison Boulevard, Charlotte, NC, 28211, US
    35.1517093 -80.8250892
  • Mountain IslandBorrow it
    4420 Hoyt Galvin Way, Charlotte, NC, 28214, US
    35.3350873 -80.9625991
  • Myers ParkBorrow it
    1361 Queens Road, Charlotte, NC, 28207, US
    35.1964537 -80.8295867
  • North County RegionalBorrow it
    16500 Holly Crest Lane, Huntersville, NC, 28078, US
    35.4406879 -80.8661493
  • Plaza MidwoodBorrow it
    1623 Central Avenue, Charlotte, NC, 28205, US
    35.2206234 -80.8132445
  • ScaleybarkBorrow it
    101 Scaleybark Road, Charlotte, NC, 28209, US
    35.1890888 -80.8773791
  • South County RegionalBorrow it
    5801 Rea Road, Charlotte, NC, 28277, US
    35.086541 -80.8137402
  • Steele CreekBorrow it
    13620 Steele Creek Road, Charlotte, NC, 28273, US
    35.1067994 -80.9910789
  • Sugar CreekBorrow it
    NC, US
  • University City RegionalBorrow it
    4045 North Tryon Street, Suite A, Charlotte, NC, 28206, US
    35.2575219 -80.7997242
  • West BoulevardBorrow it
    2157 West Boulevard, Charlotte, NC, 28208, US
    35.2111493 -80.8983269
Processing Feedback ...