Coverart for item
The Resource Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom

Label
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Title
Brandwashed
Title remainder
tricks companies use to manipulate our minds and persuade us to buy
Statement of responsibility
Martin Lindstrom
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
658.8/343
Index
index present
LC call number
HF5415.32
LC item number
.L557 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Brand choice
  • Marketing
  • Neuromarketing
Label
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [261]-284) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all
Dimensions
25 cm
Edition
1st ed.
Extent
xi, 291 pages
Isbn
9780385531733
Lccn
2011023484
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 2011023484
  • 1244754
Label
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
Publication
Bibliography note
Includes bibliographical references (pages [261]-284) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all
Dimensions
25 cm
Edition
1st ed.
Extent
xi, 291 pages
Isbn
9780385531733
Lccn
2011023484
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 2011023484
  • 1244754

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      35.498441 -80.8505028
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      35.2285213 -80.8421167
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      35.1517093 -80.8250892
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