Coverart for item
The Resource Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay

Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay

Label
Building donor loyalty : the fundraiser's guide to increasing lifetime value
Title
Building donor loyalty
Title remainder
the fundraiser's guide to increasing lifetime value
Statement of responsibility
Adrian Sargeant, Elaine Jay
Creator
Contributor
Subject
Language
eng
Summary
"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice."--Back cover
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Sargeant, Adrian
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Jay, Elaine
http://library.link/vocab/subjectName
  • Fund raising
  • Philanthropists
  • Nonprofit organizations
Label
Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 199-202) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action
Dimensions
24 cm
Extent
xv, 208 pages
Isbn
9781118085868
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn747008575
  • 1317280
Label
Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay
Publication
Bibliography note
Includes bibliographical references (pages 199-202) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action
Dimensions
24 cm
Extent
xv, 208 pages
Isbn
9781118085868
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • ocn747008575
  • 1317280

Library Locations

    • Independence RegionalBorrow it
      6000 Conference Drive, Charlotte, NC, 28212, US
      35.1764837 -80.757611
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