The Resource Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay, (ebook)

Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay, (ebook)

Label
Building donor loyalty : the fundraiser's guide to increasing lifetime value
Title
Building donor loyalty
Title remainder
the fundraiser's guide to increasing lifetime value
Statement of responsibility
Adrian Sargeant, Elaine Jay
Creator
Contributor
Subject
Genre
Language
eng
Summary
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Sargeant, Adrian
Dewey number
658.15/224
Illustrations
illustrations
Index
index present
LC call number
HV41.9.U5
LC item number
S27 2004eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Jay, Elaine
  • EBSCO Publishing (Firm)
http://library.link/vocab/subjectName
  • Fund raising
  • Philanthropists
  • Nonprofit organizations
Label
Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay, (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=121145
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 199-202) and index
Color
multicolored
Contents
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xv, 208 p.)
File format
unknown
Form of item
online
Isbn
9780787976583
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • ocn680043755
  • (OCoLC)680043755
Label
Building donor loyalty : the fundraiser's guide to increasing lifetime value, Adrian Sargeant, Elaine Jay, (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=121145
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. 199-202) and index
Color
multicolored
Contents
Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xv, 208 p.)
File format
unknown
Form of item
online
Isbn
9780787976583
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • ocn680043755
  • (OCoLC)680043755

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