The Resource Building multilevel global brands, Public Broadcasting Service (U.S.), (evideo)

Building multilevel global brands, Public Broadcasting Service (U.S.), (evideo)

Label
Building multilevel global brands
Title
Building multilevel global brands
Statement of responsibility
Public Broadcasting Service (U.S.)
Contributor
Subject
Genre
Language
eng
Summary
For Nicolas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance of image, and American versus European business theory. In addition, MBA students and faculty from the International Institute for Management Development, Lausanne, Switzerland, ask questions about how to reinvigorate tired brands and the effects of saturating markets with brands that thrive on uniqueness
Member of
_H8GdxrGoy0
Cataloging source
AzPhAEM
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
CEO exchange (Television program)
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • Public Broadcasting Service (U.S.)
Runtime
58
Series statement
CEO Exchange: Conversations in Leadership
http://library.link/vocab/subjectName
International business enterprises
Technique
live action
Label
Building multilevel global brands, Public Broadcasting Service (U.S.), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=30247
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Meeting the CEOs (3:47) -- The Swiss Watch Industry (3:22) -- Interview: Swatch CEO (6:32) -- The Swiss Watch Industry (2:19) -- Interview: Gucci CEO (3:28) -- The Gucci Business (7:07) -- Saving the Gucci Company (3:18) -- Going Global (7:50) -- Quality of Product (3:27) -- U.S. vs. European Business Theory (5:00) -- American Business Theory (1:06) -- Managing Product Distribution (2:14) -- School of Management Development (0:36) -- Business Theory and Success (4:21)
Dimensions
unknown
Extent
1 streaming video file (58 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital.
Publisher number
  • 30247
  • 30917s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100030247
  • 100030247
  • (OCoLC)707972446
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Building multilevel global brands, Public Broadcasting Service (U.S.), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=30247
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Meeting the CEOs (3:47) -- The Swiss Watch Industry (3:22) -- Interview: Swatch CEO (6:32) -- The Swiss Watch Industry (2:19) -- Interview: Gucci CEO (3:28) -- The Gucci Business (7:07) -- Saving the Gucci Company (3:18) -- Going Global (7:50) -- Quality of Product (3:27) -- U.S. vs. European Business Theory (5:00) -- American Business Theory (1:06) -- Managing Product Distribution (2:14) -- School of Management Development (0:36) -- Business Theory and Success (4:21)
Dimensions
unknown
Extent
1 streaming video file (58 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital.
Publisher number
  • 30247
  • 30917s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100030247
  • 100030247
  • (OCoLC)707972446
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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