The Resource Business analytics using SAS Enterprise Guide and SAS Enterprise Miner: : a beginner's guide, Olivia Parr-Rud, (ebook)

Business analytics using SAS Enterprise Guide and SAS Enterprise Miner: : a beginner's guide, Olivia Parr-Rud, (ebook)

Label
Business analytics using SAS Enterprise Guide and SAS Enterprise Miner: : a beginner's guide
Title
Business analytics using SAS Enterprise Guide and SAS Enterprise Miner:
Title remainder
a beginner's guide
Statement of responsibility
Olivia Parr-Rud
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today's businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner's guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program
Cataloging source
Midwest
http://library.link/vocab/creatorName
Rud, Olivia Parr
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Business intelligence
  • Business planning
Target audience
adult
Label
Business analytics using SAS Enterprise Guide and SAS Enterprise Miner: : a beginner's guide, Olivia Parr-Rud, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781629593289
Isbn Type
(electronic bk.)
Publisher number
MWT11811689
Specific material designation
remote
Stock number
11811689
System control number
MWT11811689
System details
Mode of access: World Wide Web
Label
Business analytics using SAS Enterprise Guide and SAS Enterprise Miner: : a beginner's guide, Olivia Parr-Rud, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781629593289
Isbn Type
(electronic bk.)
Publisher number
MWT11811689
Specific material designation
remote
Stock number
11811689
System control number
MWT11811689
System details
Mode of access: World Wide Web

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