The Resource Business development and marketing for lawyers, Justin Grensing, Justin Grensing, Esq. and Linda Pophal, (ebook)

Business development and marketing for lawyers, Justin Grensing, Justin Grensing, Esq. and Linda Pophal, (ebook)

Label
Business development and marketing for lawyers
Title
Business development and marketing for lawyers
Statement of responsibility
Justin Grensing, Justin Grensing, Esq. and Linda Pophal
Creator
Contributor
Subject
Genre
Language
eng
Summary
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice
Cataloging source
Midwest
http://library.link/vocab/creatorName
Grensing, Esq., Justin
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Communications
  • Marketing
  • Success
Target audience
adult
Label
Business development and marketing for lawyers, Justin Grensing, Justin Grensing, Esq. and Linda Pophal, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781456617165
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12274295
Specific material designation
remote
Stock number
12274295
System control number
MWT12274295
System details
Mode of access: World Wide Web
Label
Business development and marketing for lawyers, Justin Grensing, Justin Grensing, Esq. and Linda Pophal, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781456617165
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12274295
Specific material designation
remote
Stock number
12274295
System control number
MWT12274295
System details
Mode of access: World Wide Web

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