The Resource CNBC Titans : Procter & Gamble, CNBC (Television network), (evideo)

CNBC Titans : Procter & Gamble, CNBC (Television network), (evideo)

Label
CNBC Titans : Procter & Gamble
Title
CNBC Titans
Title remainder
Procter & Gamble
Statement of responsibility
CNBC (Television network)
Title variation
  • Procter & Gamble
  • Procter and Gamble
  • Titans
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Only in America could two immigrants-an English candle-maker and an Irish soap-maker-create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies' bottoms to ladies' eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide-but a recent strategy rethink suggests there's an advantage to branding Procter & Gamble itself
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 and up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • CNBC (Television network)
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
44
http://library.link/vocab/subjectName
  • Procter, William
  • Procter & Gamble Company
  • Branding (Marketing)
  • Business planning
  • Entrepreneurship
  • Management
Technique
live action
Label
CNBC Titans : Procter & Gamble, CNBC (Television network), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=47298
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on December 24, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Introduction to CNBC Titans: Procter & Gamble (1:18) -- Teeth Whitening Products (2:01) -- History of Procter & Gamble (1:35) -- Civil War (0:49) -- Chemistry of Soap (3:03) -- Labor Relations (2:02) -- Consumer Information (2:22) -- Radio Sponsorship (1:52) -- Development of Tide Detergent (3:27) -- P&G Oral Hygiene Products (1:27) -- Toilet Paper and Diapers (3:02) -- Toxic Shock Syndrome (2:42) -- Important Acquisition (2:26) -- P&G: International Juggernaut (1:47) -- Olestra Fiasco (1:56) -- New CEO for Company Turnaround (3:25) -- Acquisition of Gillette (2:56) -- Billion-Dollar Brand (2:20) -- P&G Brands Itself (2:04) -- Credits: CNBC Titans: Procter & Gamble (0:22)
Dimensions
unknown
Extent
1 streaming video file (44 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
47298
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100047298
  • 100047298
  • (OCoLC)810241609
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
CNBC Titans : Procter & Gamble, CNBC (Television network), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=47298
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on December 24, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Introduction to CNBC Titans: Procter & Gamble (1:18) -- Teeth Whitening Products (2:01) -- History of Procter & Gamble (1:35) -- Civil War (0:49) -- Chemistry of Soap (3:03) -- Labor Relations (2:02) -- Consumer Information (2:22) -- Radio Sponsorship (1:52) -- Development of Tide Detergent (3:27) -- P&G Oral Hygiene Products (1:27) -- Toilet Paper and Diapers (3:02) -- Toxic Shock Syndrome (2:42) -- Important Acquisition (2:26) -- P&G: International Juggernaut (1:47) -- Olestra Fiasco (1:56) -- New CEO for Company Turnaround (3:25) -- Acquisition of Gillette (2:56) -- Billion-Dollar Brand (2:20) -- P&G Brands Itself (2:04) -- Credits: CNBC Titans: Procter & Gamble (0:22)
Dimensions
unknown
Extent
1 streaming video file (44 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
47298
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100047298
  • 100047298
  • (OCoLC)810241609
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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