The Resource Cases on strategic social media utilization in the nonprofit sector, Hugo Asencio and Rui Sun, editors., (ebook)

Cases on strategic social media utilization in the nonprofit sector, Hugo Asencio and Rui Sun, editors., (ebook)

Label
Cases on strategic social media utilization in the nonprofit sector
Title
Cases on strategic social media utilization in the nonprofit sector
Statement of responsibility
Hugo Asencio and Rui Sun, editors.
Contributor
Editor
Publisher
Subject
Genre
Language
eng
Summary
"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher
Cataloging source
IGIGL
Dewey number
658.8/72
Illustrations
illustrations
Index
no index present
LC call number
HD62.6
LC item number
.C375 2015e
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1983-
  • 1975-
http://library.link/vocab/relatedWorkOrContributorName
  • Asencio, Hugo
  • Sun, Rui
  • EbscoHost
  • IGI Global
http://library.link/vocab/subjectName
  • Nonprofit organizations
  • Nonprofit organizations
  • Communication in organizations
  • Social media
Target audience
  • adult
  • specialized
Label
Cases on strategic social media utilization in the nonprofit sector, Hugo Asencio and Rui Sun, editors., (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=967767
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type MARC source
rdacontent
Contents
Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A CauseƠ / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson
Dimensions
unknown
Extent
1 online resource (PDFs (375 pages) :)
File format
multiple file formats
Form of item
online
Isbn
9781466681897
Media category
computer
Media MARC source
rdamedia
Other control number
10.4018/978-1-4666-8188-0
Other physical details
illustrations.
Reformatting quality
access
Specific material designation
remote
System control number
  • ocn905111302
  • (OCoLC)905111302
Label
Cases on strategic social media utilization in the nonprofit sector, Hugo Asencio and Rui Sun, editors., (ebook)
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=967767
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type MARC source
rdacontent
Contents
Social media in crisis: how social media created a NPO and relief during a wildfire crisis / Lauren Bacon Brengarth, Edin Mujkic, Meg A. Millar -- Peer-to-peer fundraising success: Paws With A CauseƠ / Samantha Adler, Heather Carpenter -- Social media as a tool for nonprofit advocacy and civic engagement: a case study of Blue Star families / David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn -- Microblogging (Weibo) and environmental nonprofit organizations in China: the case of urban air pollution monitoring campaign / Liang Ma, Zhibin Zhang -- Cat videos for a cause: a nonprofit social media marketing case study of the Central Brevard Humane Society / Gayla Schaefer, Leigh Nanney Hersey -- Creating brand ambassadors: strategic online engagement in a nonprofit association / Erin K. Nemenoff, Julia Schenk -- Aligning the virtual with the physical: social media, strategy, and arts and gardens / Georgette E. Dumont -- Developing social media policies: a team learning approach / Jennifer Amanda Jones -- Social media and civil society organizations (CSOS): transformed challenges for governance / Kari Steen-Johnsen, Bernard Enjolras -- Enhancing organizational capacity through the use of social media / Rui Sun, Hugo Asencio, Julie Reid -- Friend raising: how the United Way of Chester County uses social media to drive change / Allison Turner, Kelsey Mattson
Dimensions
unknown
Extent
1 online resource (PDFs (375 pages) :)
File format
multiple file formats
Form of item
online
Isbn
9781466681897
Media category
computer
Media MARC source
rdamedia
Other control number
10.4018/978-1-4666-8188-0
Other physical details
illustrations.
Reformatting quality
access
Specific material designation
remote
System control number
  • ocn905111302
  • (OCoLC)905111302

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