The Resource Coke's water bomb : Dasani Fiasco, BBC Worldwide Ltd, (evideo)

Coke's water bomb : Dasani Fiasco, BBC Worldwide Ltd, (evideo)

Label
Coke's water bomb : Dasani Fiasco
Title
Coke's water bomb
Title remainder
Dasani Fiasco
Statement of responsibility
BBC Worldwide Ltd
Title variation
Dasani Fiasco
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • BBC Worldwide Ltd
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
29
Series statement
  • Case Studies from the Multinational Marketplace
  • The Business Collection
  • The Ultimate Media Librarian Collection
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Business planning
  • International business enterprises
  • Marketing
  • Marketing
Technique
live action
Label
Coke's water bomb : Dasani Fiasco, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=34654
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 14, 2006
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Public Relations Disaster (2:40) -- Coca Cola Enters the Bottled Water Industry (3:27) -- Dasani: Filtered Tap Water (3:49) -- Dasani's Marketing Challenges (4:34) -- Bully Marketing (2:26) -- Dasani's Misleading Labels (2:00) -- Coke's Public Relations Offensive (4:19) -- Dasani's Market Failure (3:51)
Dimensions
unknown
Extent
1 streaming video file (29 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 34651s
  • 34654
  • 35855s
  • 35860s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100034654
  • 100034654
  • (OCoLC)712799062
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Coke's water bomb : Dasani Fiasco, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=34654
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 14, 2006
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Public Relations Disaster (2:40) -- Coca Cola Enters the Bottled Water Industry (3:27) -- Dasani: Filtered Tap Water (3:49) -- Dasani's Marketing Challenges (4:34) -- Bully Marketing (2:26) -- Dasani's Misleading Labels (2:00) -- Coke's Public Relations Offensive (4:19) -- Dasani's Market Failure (3:51)
Dimensions
unknown
Extent
1 streaming video file (29 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 34651s
  • 34654
  • 35855s
  • 35860s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100034654
  • 100034654
  • (OCoLC)712799062
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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