The Resource Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch, (ebook)

Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch, (ebook)

Label
Communication in responsible business : strategies, concepts, and cases
Title
Communication in responsible business
Title remainder
strategies, concepts, and cases
Statement of responsibility
Roger N. Conaway and Oliver Laasch
Creator
Contributor
Subject
Genre
Language
eng
Summary
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities
Member of
Additional physical form
Also available in print.
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Conaway, Roger N
Dewey number
658.45
Index
index present
LC call number
HF5718
LC item number
.C653 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Laasch, Oliver
  • NC Live eBook Central
Series statement
Corporate communication collection,
http://library.link/vocab/subjectName
  • Business communication
  • Social responsibility of business
Target audience
specialized
Label
Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1000021
Instantiates
Publication
Note
Part of: 2012 digital library
Bibliography note
Includes bibliographical references (p. 165-180) and index
Color
multicolored
Contents
1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (185 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606493250
Isbn Type
(electronic bk.)
Other control number
10.4128/ 9781606493250
Other physical details
digital file.
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC1000021
  • (OCoLC)808991409
  • (CaBNVSL)swl00401168
  • (MiAaPQ)EBC1000021
  • (Au-PeEL)EBL1000021
  • (CaPaEBR)ebr10594646
  • (CaONFJC)MIL420569
  • (OCoLC)808991410
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1000021
Publication
Note
Part of: 2012 digital library
Bibliography note
Includes bibliographical references (p. 165-180) and index
Color
multicolored
Contents
1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (185 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606493250
Isbn Type
(electronic bk.)
Other control number
10.4128/ 9781606493250
Other physical details
digital file.
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC1000021
  • (OCoLC)808991409
  • (CaBNVSL)swl00401168
  • (MiAaPQ)EBC1000021
  • (Au-PeEL)EBL1000021
  • (CaPaEBR)ebr10594646
  • (CaONFJC)MIL420569
  • (OCoLC)808991410
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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