The Resource Connected strategy : building continuous customer relationships for competitive advantage, Nicolaj Siggelkow, Christian Terwiesch., (ebook)

Connected strategy : building continuous customer relationships for competitive advantage, Nicolaj Siggelkow, Christian Terwiesch., (ebook)

Label
Connected strategy : building continuous customer relationships for competitive advantage
Title
Connected strategy
Title remainder
building continuous customer relationships for competitive advantage
Statement of responsibility
Nicolaj Siggelkow, Christian Terwiesch.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry
Cataloging source
Midwest
http://library.link/vocab/creatorName
Siggelkow, Nicolaj
Dewey number
658.8/12
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Relationship marketing
  • Customer services
  • Communication in consumer education
  • Electronic books
Target audience
adult
Label
Connected strategy : building continuous customer relationships for competitive advantage, Nicolaj Siggelkow, Christian Terwiesch., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781633697010
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12438247
Specific material designation
remote
System control number
MWT12438247
System details
Mode of access: World Wide Web
Label
Connected strategy : building continuous customer relationships for competitive advantage, Nicolaj Siggelkow, Christian Terwiesch., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781633697010
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12438247
Specific material designation
remote
System control number
MWT12438247
System details
Mode of access: World Wide Web

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