The Resource Consumer cosmopolitanism in the age of globalization, editor, Melvin Prince, (ebook)

Consumer cosmopolitanism in the age of globalization, editor, Melvin Prince, (ebook)

Label
Consumer cosmopolitanism in the age of globalization
Title
Consumer cosmopolitanism in the age of globalization
Statement of responsibility
editor, Melvin Prince
Contributor
Subject
Genre
Language
eng
Summary
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization
Member of
Additional physical form
Also available in print.
Cataloging source
MiAaPQ
Dewey number
658.8342
Index
index present
LC call number
HF5415.32
LC item number
.C653 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Prince, Melvin
  • NC Live eBook Central
Series statement
Consumer behavior collection,
http://library.link/vocab/subjectName
  • Consumer behavior
  • Cosmopolitanism
  • Market segmentation
  • Globalization
Target audience
specialized
Label
Consumer cosmopolitanism in the age of globalization, editor, Melvin Prince, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1039215
Instantiates
Publication
Note
Part of: 2012 digital library
Bibliography note
Includes bibliographical references (p. 233-260) and index
Color
multicolored
Contents
About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (xxvi, 265 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606493656
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606493656
Other physical details
digital file.
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC1039215
  • (OCoLC)814468834
  • (CaBNVSL)swl00401519
  • (MiAaPQ)EBC1039215
  • (Au-PeEL)EBL1039215
  • (CaPaEBR)ebr10617488
  • (CaONFJC)MIL420750
  • (OCoLC)818817010
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Consumer cosmopolitanism in the age of globalization, editor, Melvin Prince, (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1039215
Publication
Note
Part of: 2012 digital library
Bibliography note
Includes bibliographical references (p. 233-260) and index
Color
multicolored
Contents
About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (xxvi, 265 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606493656
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606493656
Other physical details
digital file.
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC1039215
  • (OCoLC)814468834
  • (CaBNVSL)swl00401519
  • (MiAaPQ)EBC1039215
  • (Au-PeEL)EBL1039215
  • (CaPaEBR)ebr10617488
  • (CaONFJC)MIL420750
  • (OCoLC)818817010
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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