The Resource Content strategy : connecting the dots between business, brand, and benefits, Rahel Anne Bailie, Noz Urbina., (ebook)

Content strategy : connecting the dots between business, brand, and benefits, Rahel Anne Bailie, Noz Urbina., (ebook)

Label
Content strategy : connecting the dots between business, brand, and benefits
Title
Content strategy
Title remainder
connecting the dots between business, brand, and benefits
Statement of responsibility
Rahel Anne Bailie, Noz Urbina.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts
Cataloging source
Midwest
http://library.link/vocab/creatorName
Bailie, Rahel Anne
Dewey number
658.4012
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Business planning
  • Business communication
  • Branding (Management)
  • Strategy
  • Electronic books
Target audience
adult
Label
Content strategy : connecting the dots between business, brand, and benefits, Rahel Anne Bailie, Noz Urbina., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781457182549
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12341583
Specific material designation
remote
System control number
MWT12341583
System details
Mode of access: World Wide Web
Label
Content strategy : connecting the dots between business, brand, and benefits, Rahel Anne Bailie, Noz Urbina., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781457182549
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12341583
Specific material designation
remote
System control number
MWT12341583
System details
Mode of access: World Wide Web

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