The Resource Corporations in the Classroom, National Film Board of Canada, (evideo)

Corporations in the Classroom, National Film Board of Canada, (evideo)

Label
Corporations in the Classroom
Title
Corporations in the Classroom
Statement of responsibility
National Film Board of Canada
Contributor
Subject
Genre
Language
eng
Summary
Corporations in the Classroom investigates the pros and cons of increasing corporate influence on public education in North America. When public education funding was slashed in the 1980s, America opened its doors to the deep pockets of corporations. As Canadian schools faced budget shortfalls a decade later, most of the country followed suit. This documentary focuses on the cash-strapped schools that have had to struggle to pay for books and classroom materials, and the corporate sponsors that have stepped up to the plate to offer promotions, sponsorships, and even free curriculum. With virtually no regulation in place, the line between corporate social responsibility and backdoor marketing opportunities is blurring
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
8 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
  • National Film Board of Canada
Runtime
46
http://library.link/vocab/subjectName
  • Business ethics
  • Education
  • Teaching
Technique
live action
Label
Corporations in the Classroom, National Film Board of Canada, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=51997
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on January 25, 2013
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Color
multicolored
Configuration of playback channels
unknown
Contents
Corporate Marketing Strategy (1:27) -- Corporate Naming Rights (2:54) -- Pros and Cons of Corporate Influence (2:30) -- Risqu?ʼ Calendar to Raise Funds (2:59) -- Fundraising for Education: Bus Radio (5:07) -- Commercial Television in Classrooms (1:56) -- One Man vs. Channel 1 (3:19) -- Protesting Commercialization (2:31) -- Ads Target Teen Culture (3:45) -- Altruism or Commercialization? (3:45) -- What Is McDonald's Motive? (2:29) -- Children's Vulnerable Minds (2:08) -- Sponsored Education Materials (3:13) -- Blood for Education (2:36) -- Corporatization of Education: Ongoing Strategy (2:08) -- Credits: Corporations in the Classroom (0:38)
Dimensions
unknown
Extent
1 streaming video file (46 min.)
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Medium for sound
other
Other physical details
sd., col.
Publisher number
51997
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100051997
  • (OCoLC)841533079
  • 100051997
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Corporations in the Classroom, National Film Board of Canada, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=51997
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on January 25, 2013
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Color
multicolored
Configuration of playback channels
unknown
Contents
Corporate Marketing Strategy (1:27) -- Corporate Naming Rights (2:54) -- Pros and Cons of Corporate Influence (2:30) -- Risqu?ʼ Calendar to Raise Funds (2:59) -- Fundraising for Education: Bus Radio (5:07) -- Commercial Television in Classrooms (1:56) -- One Man vs. Channel 1 (3:19) -- Protesting Commercialization (2:31) -- Ads Target Teen Culture (3:45) -- Altruism or Commercialization? (3:45) -- What Is McDonald's Motive? (2:29) -- Children's Vulnerable Minds (2:08) -- Sponsored Education Materials (3:13) -- Blood for Education (2:36) -- Corporatization of Education: Ongoing Strategy (2:08) -- Credits: Corporations in the Classroom (0:38)
Dimensions
unknown
Extent
1 streaming video file (46 min.)
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Medium for sound
other
Other physical details
sd., col.
Publisher number
51997
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
  • 100051997
  • (OCoLC)841533079
  • 100051997
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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