The Resource Creative strategy: : a guide for innovation, William Duggan, (ebook)

Creative strategy: : a guide for innovation, William Duggan, (ebook)

Label
Creative strategy: : a guide for innovation
Title
Creative strategy:
Title remainder
a guide for innovation
Statement of responsibility
William Duggan
Creator
Contributor
Subject
Genre
Language
eng
Summary
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming"--you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens. Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step--a search for past examples--takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp
Cataloging source
Midwest
http://library.link/vocab/creatorName
Duggan, William R
Dewey number
658.4/012
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Diffusion of innovations
  • Strategic planning
Target audience
adult
Label
Creative strategy: : a guide for innovation, William Duggan, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780231531467
Isbn Type
(electronic bk.)
Publisher number
MWT11861381
Specific material designation
remote
Stock number
11861381
System control number
MWT11861381
System details
Mode of access: World Wide Web
Label
Creative strategy: : a guide for innovation, William Duggan, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780231531467
Isbn Type
(electronic bk.)
Publisher number
MWT11861381
Specific material designation
remote
Stock number
11861381
System control number
MWT11861381
System details
Mode of access: World Wide Web

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