The Resource Custom nation: : why customization is the future of business and how to profit from it, Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn, (ebook)

Custom nation: : why customization is the future of business and how to profit from it, Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn, (ebook)

Label
Custom nation: : why customization is the future of business and how to profit from it
Title
Custom nation:
Title remainder
why customization is the future of business and how to profit from it
Statement of responsibility
Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn
Creator
Contributor
Subject
Genre
Language
eng
Summary
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. In Custom Nation, learn: - Why customization is key to today's businesses and what does and doesn't work - How to incorporate customization in new and established businesses to make your products stand out and sell - What strategies work for the most successful and profitable custom brandsDrawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty
Cataloging source
Midwest
http://library.link/vocab/creatorDate
1983-
http://library.link/vocab/creatorName
Flynn, Anthony
Dewey number
658.812
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Vencat, Emily Flynn
  • Flynn, Dennis C
  • hoopla digital
http://library.link/vocab/subjectName
  • Target marketing
  • Market segmentation
  • New business enterprises
  • Branding (Marketing)
  • Mass customization
  • Success in business
Target audience
adult
Label
Custom nation: : why customization is the future of business and how to profit from it, Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937856113
Isbn Type
(electronic bk.)
Publisher number
MWT11842361
Specific material designation
remote
Stock number
11842361
System control number
MWT11842361
System details
Mode of access: World Wide Web
Label
Custom nation: : why customization is the future of business and how to profit from it, Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781937856113
Isbn Type
(electronic bk.)
Publisher number
MWT11842361
Specific material designation
remote
Stock number
11842361
System control number
MWT11842361
System details
Mode of access: World Wide Web

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