The Resource Customer centricity : focus on the right customers for strategic advantage, second edition, Peter Fader, (ebook)

Customer centricity : focus on the right customers for strategic advantage, second edition, Peter Fader, (ebook)

Label
Customer centricity : focus on the right customers for strategic advantage, second edition
Title
Customer centricity
Title remainder
focus on the right customers for strategic advantage, second edition
Statement of responsibility
Peter Fader
Creator
Contributor
Subject
Language
eng
Summary
Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
Member of
Cataloging source
Midwest
http://library.link/vocab/creatorName
Fader, Peter
Dewey number
658.8/12
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Series statement
Wharton executive essentials
http://library.link/vocab/subjectName
  • Customer relations
  • New products
  • Business planning
  • Strategic planning
  • Electronic books
Target audience
adult
Label
Customer centricity : focus on the right customers for strategic advantage, second edition, Peter Fader, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781613630150
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12069603
Specific material designation
remote
Stock number
12069603
System control number
MWT12069603
System details
Mode of access: World Wide Web
Label
Customer centricity : focus on the right customers for strategic advantage, second edition, Peter Fader, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781613630150
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12069603
Specific material designation
remote
Stock number
12069603
System control number
MWT12069603
System details
Mode of access: World Wide Web

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