The Resource Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (eaudio)

Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (eaudio)

Label
Demand : creating what people love before they know they want it
Title
Demand
Title remainder
creating what people love before they know they want it
Statement of responsibility
Adrian J. Slywotzky ; with Karl Weber
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage)
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Slywotzky, Adrian J
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Dave Courvoisier
http://library.link/vocab/relatedWorkOrContributorDate
1953-
http://library.link/vocab/relatedWorkOrContributorName
  • Weber, Karl
  • Courvoisier, Dave
  • hoopla digital
http://library.link/vocab/subjectName
  • Demand (Economic theory)
  • Supply and demand
  • Consumption (Economics)
  • Consumers
Target audience
adult
Transposition and arrangement
not applicable
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (eaudio)
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (11hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781611746525
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11418438
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11418438
System control number
MWT11418438
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Demand : creating what people love before they know they want it, Adrian J. Slywotzky ; with Karl Weber, (eaudio)
Link
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (11hr., 45 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781611746525
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT11418438
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11418438
System control number
MWT11418438
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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