The Resource Developing new products and services : learning, differentiation, and innovation, G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.], (ebook)

Developing new products and services : learning, differentiation, and innovation, G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.], (ebook)

Label
Developing new products and services : learning, differentiation, and innovation
Title
Developing new products and services
Title remainder
learning, differentiation, and innovation
Statement of responsibility
G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
Creator
Contributor
Subject
Genre
Language
eng
Summary
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities
Member of
Additional physical form
Also available in print.
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Sanders, G. Lawrence
Dewey number
658.575
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.S263 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Huefner, Ronald J
  • NC Live eBook Central
Series statement
Marketing research collection
http://library.link/vocab/subjectName
  • New products
  • Product differentiation
Target audience
specialized
Label
Developing new products and services : learning, differentiation, and innovation, G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.], (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=876629
Instantiates
Publication
Note
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
Bibliography note
Includes bibliographical references (p. 327-335) and index
Color
multicolored
Contents
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (xx, 340 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606492420
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606492420
Other physical details
ill., digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC876629
  • (MiAaPQ)EBC876629
  • (Au-PeEL)EBL876629
  • (CaPaEBR)ebr10504208
  • (CaONFJC)MIL420536
  • (OCoLC)767701983
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Developing new products and services : learning, differentiation, and innovation, G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.], (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=876629
Publication
Note
"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
Bibliography note
Includes bibliographical references (p. 327-335) and index
Color
multicolored
Contents
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (xx, 340 p.)
File format
multiple file formats
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606492420
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606492420
Other physical details
ill., digital file.
Publisher number
2
Reformatting quality
access
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote
System control number
  • EBC876629
  • (MiAaPQ)EBC876629
  • (Au-PeEL)EBL876629
  • (CaPaEBR)ebr10504208
  • (CaONFJC)MIL420536
  • (OCoLC)767701983
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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