The Resource Digital privacy in the marketplace : perspectives on the information exchange, George R. Milne., (ebook)

Digital privacy in the marketplace : perspectives on the information exchange, George R. Milne., (ebook)

Label
Digital privacy in the marketplace : perspectives on the information exchange
Title
Digital privacy in the marketplace
Title remainder
perspectives on the information exchange
Statement of responsibility
George R. Milne.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Milne, George R
Dewey number
004.678
Index
index present
LC call number
TK5105.875.I57
LC item number
M553 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
NC Live eBook Central
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Internet
  • Teleshopping
  • Computer security
  • Data protection
Target audience
specialized
Label
Digital privacy in the marketplace : perspectives on the information exchange, George R. Milne., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1920895
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 155-172) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xv, 179 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498491
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • EBC1920895
  • (OCoLC)900878435
  • (CaBNVSL)swl00404632
  • (MiAaPQ)EBC1920895
  • (Au-PeEL)EBL1920895
  • (CaPaEBR)ebr11007937
  • (CaONFJC)MIL697306
  • (OCoLC)903609691
Label
Digital privacy in the marketplace : perspectives on the information exchange, George R. Milne., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1920895
Publication
Bibliography note
Includes bibliographical references (pages 155-172) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xv, 179 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498491
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • EBC1920895
  • (OCoLC)900878435
  • (CaBNVSL)swl00404632
  • (MiAaPQ)EBC1920895
  • (Au-PeEL)EBL1920895
  • (CaPaEBR)ebr11007937
  • (CaONFJC)MIL697306
  • (OCoLC)903609691

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