The Resource Effective advertising strategies for your business, Cong Li., (ebook)

Effective advertising strategies for your business, Cong Li., (ebook)

Label
Effective advertising strategies for your business
Title
Effective advertising strategies for your business
Statement of responsibility
Cong Li.
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Li, Cong
Dewey number
658.802
Index
index present
LC call number
HF5415.127
LC item number
.L54 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
NC Live eBook Central
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
  • Target marketing
  • Advertising
Target audience
specialized
Label
Effective advertising strategies for your business, Cong Li., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1744750
Instantiates
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 109-120) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (122 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498699
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • EBC1744750
  • (OCoLC)885204190
  • (CaBNVSL)swl00403666
  • (MiAaPQ)EBC1744750
  • (Au-PeEL)EBL1744750
  • (CaPaEBR)ebr10899235
  • (CaONFJC)MIL629023
  • (OCoLC)884548293
Label
Effective advertising strategies for your business, Cong Li., (ebook)
Link
https://ebookcentral.proquest.com/lib/cmlibrary-ebooks/detail.action?docID=1744750
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 109-120) and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (122 pages)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606498699
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • EBC1744750
  • (OCoLC)885204190
  • (CaBNVSL)swl00403666
  • (MiAaPQ)EBC1744750
  • (Au-PeEL)EBL1744750
  • (CaPaEBR)ebr10899235
  • (CaONFJC)MIL629023
  • (OCoLC)884548293

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