The Resource Finding Your Customers : Marketing and Advertising Your Business, Films for the Humanities & Sciences (Firm), (evideo)

Finding Your Customers : Marketing and Advertising Your Business, Films for the Humanities & Sciences (Firm), (evideo)

Label
Finding Your Customers : Marketing and Advertising Your Business
Title
Finding Your Customers
Title remainder
Marketing and Advertising Your Business
Statement of responsibility
Films for the Humanities & Sciences (Firm)
Title variation
Marketing and Advertising Your Business
Contributor
Subject
Genre
Language
eng
Summary
Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company's most daunting challenge. Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it. Viewers learn the necessity of researching a competitor's advertising tactics, developing a marketing plan, and testing various promotional strategies. Topics include the need for targeted messaging that connects with the customer base; effective Web site building and development; networking through involvement in the community; the idea of business referral or liaising with other firms that aren't direct competitors; and smaller-scale advertising based on repetition as an alternative to more splashy and expensive methods
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
11 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
25
Series statement
You're the Boss: Starting and Running Your Own Business
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • Business
  • Entrepreneurship
  • Management
  • Marketing
  • Small business
Technique
live action
Label
Finding Your Customers : Marketing and Advertising Your Business, Films for the Humanities & Sciences (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=42250
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on October 02, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Customer Base (1:39) -- Growing a Customer Base (2:23) -- Marketing Tools & Branding (5:25) -- Free Marketing Strategies (4:23) -- Advertising in Print (5:03) -- Advertising in TV & Radio (2:41) -- Advertising Online (3:30) -- Email and Social Networking (4:01) -- Credits: Finding Your Customers: Marketing and Advertising Your Business (0:48)
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 42247s
  • 42250
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100042250
  • 100042250
  • (OCoLC)798364715
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Finding Your Customers : Marketing and Advertising Your Business, Films for the Humanities & Sciences (Firm), (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=42250
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on October 02, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Customer Base (1:39) -- Growing a Customer Base (2:23) -- Marketing Tools & Branding (5:25) -- Free Marketing Strategies (4:23) -- Advertising in Print (5:03) -- Advertising in TV & Radio (2:41) -- Advertising Online (3:30) -- Email and Social Networking (4:01) -- Credits: Finding Your Customers: Marketing and Advertising Your Business (0:48)
Dimensions
unknown
Extent
1 streaming video file (25 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 42247s
  • 42250
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100042250
  • 100042250
  • (OCoLC)798364715
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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