The Resource Food : Serving Up Superbrands, BBC Worldwide Ltd, (evideo)

Food : Serving Up Superbrands, BBC Worldwide Ltd, (evideo)

Label
Food : Serving Up Superbrands
Title
Food
Title remainder
Serving Up Superbrands
Statement of responsibility
BBC Worldwide Ltd
Title variation
Serving Up Superbrands
Contributor
Subject
Genre
Language
eng
Summary
Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells 10 times as many beans as its nearest rival. Has nobody come up with a better product in 120 years, or is something else going on? Is branding so powerful that it can actually affect our taste buds? This program goes on the trail of international food and beverage conglomerates to determine how and why they shape our meal choices and dietary decisions. Seeing the power of the Heinz label in action among randomly selected consumers, viewers will also learn about the intense-and very expensive-marketing tactics behind Coca-Cola, Red Bull, and other brands
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
9 & up
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • BBC Worldwide Ltd
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
52
Series statement
Secrets of the Superbrands
http://library.link/vocab/subjectName
  • Consumer behavior
  • Cooking
  • Export marketing
  • Food
  • Marketing
  • Psychology, Applied
  • Psychology, Industrial
Technique
live action
Label
Food : Serving Up Superbrands, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=44863
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on October 09, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Mega-Corporations and Food Brands (2:23) -- Coca Cola (5:11) -- History of Coca Cola (2:09) -- Coca Cola and WWI & WWII (1:50) -- Billions of Services of Coke (2:12) -- Scotland's Iron Brew (3:22) -- Mass Appeal of McDonald's (3:13) -- McDonald's in India (3:04) -- Brand Signature (3:25) -- Brands and Taste (2:47) -- Building a Brand Name (3:14) -- Brains and Brands (2:08) -- Red Bull Brand (6:58) -- Starbucks Brand (4:08) -- Battle of Hearts and Minds (5:21) -- Credits: Food: Serving Up Superbrands (0:28)
Dimensions
unknown
Extent
1 streaming video file (52 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 44860s
  • 44863
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100044863
  • 100044863
  • (OCoLC)793862519
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Food : Serving Up Superbrands, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=44863
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on October 09, 2011
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Mega-Corporations and Food Brands (2:23) -- Coca Cola (5:11) -- History of Coca Cola (2:09) -- Coca Cola and WWI & WWII (1:50) -- Billions of Services of Coke (2:12) -- Scotland's Iron Brew (3:22) -- Mass Appeal of McDonald's (3:13) -- McDonald's in India (3:04) -- Brand Signature (3:25) -- Brands and Taste (2:47) -- Building a Brand Name (3:14) -- Brains and Brands (2:08) -- Red Bull Brand (6:58) -- Starbucks Brand (4:08) -- Battle of Hearts and Minds (5:21) -- Credits: Food: Serving Up Superbrands (0:28)
Dimensions
unknown
Extent
1 streaming video file (52 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 44860s
  • 44863
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100044863
  • 100044863
  • (OCoLC)793862519
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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