The Resource From cascade to conversation: : unlocking the collective wisdom of your workforce, Katie Macaulay ; with Ben Hall and Eloise Hindes, (ebook)

From cascade to conversation: : unlocking the collective wisdom of your workforce, Katie Macaulay ; with Ben Hall and Eloise Hindes, (ebook)

Label
From cascade to conversation: : unlocking the collective wisdom of your workforce
Title
From cascade to conversation:
Title remainder
unlocking the collective wisdom of your workforce
Statement of responsibility
Katie Macaulay ; with Ben Hall and Eloise Hindes
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
From Cascade to Conversation challenges organisations to rethink how they communicate with their employees. It argues that organisations have lost control of the message - if they ever had it. People everywhere have found their voice. The audience no longer passively receives the message, but shares and shapes it. Broadcasting to employees is therefore becoming dangerously archaic in this digital age. Success demands greater internal collaboration, which can only happen through genuine conversations. In an era when deference is in decline and trust in short supply, conversation also has the power to restore much needed faith and confidence in our leaders. The book examines what the shift from cascade to conversation means for the employee communications profession - for the content we write, channels we build, measurement we undertake and the skills needed of leaders and practitioners. Author Katie Macaulay is the managing director of AB - one of the UK's longest established communication agencies, founded in 1964. She has a career spanning more than 20 years in corporate communications. The book includes case studies and contributions from BT, Sainsbury's, Oxfam, B&Q, Post Office, Crossrail, HSBC, Waitrose and Coca-Cola Enterprises
Cataloging source
Midwest
http://library.link/vocab/creatorName
Macaulay, Katie
Dewey number
658.45
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Hall, Ben
  • Hindes, Eloise
  • hoopla digital
http://library.link/vocab/subjectName
  • Communication in management
  • Employee empowerment
  • Businesspeople
  • Electronic books
Target audience
adult
Label
From cascade to conversation: : unlocking the collective wisdom of your workforce, Katie Macaulay ; with Ben Hall and Eloise Hindes, (ebook)
Link
Instantiates
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780957572423
Isbn Type
(electronic bk.)
Publisher number
MWT11727373
Specific material designation
remote
Stock number
11727373
System control number
MWT11727373
System details
Mode of access: World Wide Web
Label
From cascade to conversation: : unlocking the collective wisdom of your workforce, Katie Macaulay ; with Ben Hall and Eloise Hindes, (ebook)
Link
Publication
Color
multicolored
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780957572423
Isbn Type
(electronic bk.)
Publisher number
MWT11727373
Specific material designation
remote
Stock number
11727373
System control number
MWT11727373
System details
Mode of access: World Wide Web

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