The Resource Generation ageless : how baby boomers are changing the way we live today ... and they're just getting started, J. Walker Smith and Ann Clurman., (ebook)

Generation ageless : how baby boomers are changing the way we live today ... and they're just getting started, J. Walker Smith and Ann Clurman., (ebook)

Label
Generation ageless : how baby boomers are changing the way we live today ... and they're just getting started
Title
Generation ageless
Title remainder
how baby boomers are changing the way we live today ... and they're just getting started
Statement of responsibility
J. Walker Smith and Ann Clurman.
Title variation
How baby boomers are changing the way we live today ... and they're just getting started
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Generation Ageless-an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments-Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists-to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age-less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age-less Boomers expect another twenty or thirty years of impact and influence-albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill
Cataloging source
Midwest
http://library.link/vocab/creatorName
Smith, J. Walker
Dewey number
303.3/86440973090511
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Baby boom generation
  • Baby boom generation
  • Baby boom generation
  • Baby boom generation
  • Electronic books
Target audience
adult
Label
Generation ageless : how baby boomers are changing the way we live today ... and they're just getting started, J. Walker Smith and Ann Clurman., (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780061744150
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12388168
Specific material designation
remote
System control number
MWT12388168
System details
Mode of access: World Wide Web
Label
Generation ageless : how baby boomers are changing the way we live today ... and they're just getting started, J. Walker Smith and Ann Clurman., (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780061744150
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12388168
Specific material designation
remote
System control number
MWT12388168
System details
Mode of access: World Wide Web

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