The Resource Get Cartier! defending a crown, BBC Worldwide Ltd, (evideo)

Get Cartier! defending a crown, BBC Worldwide Ltd, (evideo)

Label
Get Cartier! defending a crown
Title
Get Cartier! defending a crown
Statement of responsibility
BBC Worldwide Ltd
Contributor
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy
Member of
Cataloging source
AzPhAEM
Characteristic
videorecording
Intended audience
12 & up
Language note
Closed-captioned
http://library.link/vocab/relatedWorkOrContributorName
  • Films on Demand
  • BBC Worldwide Ltd
  • Films for the Humanities & Sciences (Firm)
  • Films Media Group
Runtime
31
Series statement
  • Case Studies from the Multinational Marketplace
  • The Business Collection
  • The Ultimate Media Librarian Collection
http://library.link/vocab/subjectName
  • Advertising campaigns
  • Branding (Marketing)
  • International business enterprises
  • Marketing
  • Marketing
Technique
live action
Label
Get Cartier! defending a crown, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=34652
Instantiates
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 14, 2006
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Cartier: Jeweler to Kings (3:23) -- Competitive Jewelry Market (3:26) -- Launch of Louis Vuitton Fine Jewelry (3:38) -- Demand for Bling Bling and Cartier's Error (3:03) -- Marketing to the Wealthy (5:40) -- Cartier's Trinity Collection (4:42) -- Cartier's Royal Connection (4:40)
Dimensions
unknown
Extent
1 streaming video file (31 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 34651s
  • 34652
  • 35855s
  • 35860s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100034652
  • 100034652
  • (OCoLC)712799039
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other
Label
Get Cartier! defending a crown, BBC Worldwide Ltd, (evideo)
Link
https://www.nclive.org/cgi-bin/nclsm?url=http://fod.infobase.com/PortalPlaylists.aspx?xtid=34652
Publication
Note
  • Encoded with permission for digital streaming by Films Media Group on Feb. 14, 2006
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware
Antecedent source
unknown
Color
multicolored
Configuration of playback channels
unknown
Contents
Cartier: Jeweler to Kings (3:23) -- Competitive Jewelry Market (3:26) -- Launch of Louis Vuitton Fine Jewelry (3:38) -- Demand for Bling Bling and Cartier's Error (3:03) -- Marketing to the Wealthy (5:40) -- Cartier's Trinity Collection (4:42) -- Cartier's Royal Connection (4:40)
Dimensions
unknown
Extent
1 streaming video file (31 min.)
File format
unknown
Form of item
online
Governing access note
Access requires authentication through Films on Demand
Level of compression
unknown
Medium for sound
other
Other physical details
sd., col., digital file.
Publisher number
  • 34651s
  • 34652
  • 35855s
  • 35860s
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • 100034652
  • 100034652
  • (OCoLC)712799039
System details
  • Mode of access: Internet
  • System requirements: FOD playback platform
Video recording format
other

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