The Resource Goods : Advertising, Urban Space, and the Moral Law of the Image, Emanuele Coccia, (ebook)

Goods : Advertising, Urban Space, and the Moral Law of the Image, Emanuele Coccia, (ebook)

Label
Goods : Advertising, Urban Space, and the Moral Law of the Image
Title
Goods
Title remainder
Advertising, Urban Space, and the Moral Law of the Image
Statement of responsibility
Emanuele Coccia
Creator
Contributor
Subject
Genre
Language
eng
Summary
Objects are all around us - and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be "good," can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us.Our relation to things, Coccia, argues in this provocative book, is what makes us human, and the object world must be conceived as an ultimate artifact in order for it to be the site of what the philosophical tradition has considered "the good." Thinking a radical political praxis against a facile materialist critique of things, Coccia shows how objects become the medium through which a city enunciates its ethos, making available an ethical life to those who live among them.When we acknowledge that our notion of "the good" resides within a world of things, we must grant that in advertising, humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. In the advertising imaginary, to be human is to be a moral cyborgs whose existence attains ethical perfection only via the universe of things. The necessary alienation which commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, Coccia's provocative book offers a radically political rethinking of the power of images. The problem of contemporary politics is not the anesthetization of words but the excess power we invest in them. Within images, we already live in another form of political life, which has very little to do with the one invented and formalized by the ancient and modern legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come
Cataloging source
Midwest
http://library.link/vocab/creatorName
Coccia, Emanuele
Dewey number
659.1
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
Series statement
Commonalities
http://library.link/vocab/subjectName
  • Advertising
  • Consumer goods
Target audience
adult
Label
Goods : Advertising, Urban Space, and the Moral Law of the Image, Emanuele Coccia, (ebook)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780823280247
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12069605
Specific material designation
remote
Stock number
12069605
System control number
MWT12069605
System details
Mode of access: World Wide Web
Label
Goods : Advertising, Urban Space, and the Moral Law of the Image, Emanuele Coccia, (ebook)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780823280247
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Publisher number
MWT12069605
Specific material designation
remote
Stock number
12069605
System control number
MWT12069605
System details
Mode of access: World Wide Web

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