The Resource Guerrilla marketing, Jay Conrad Levinson, (eaudio)

Guerrilla marketing, Jay Conrad Levinson, (eaudio)

Label
Guerrilla marketing
Title
Guerrilla marketing
Statement of responsibility
Jay Conrad Levinson
Creator
Contributor
Subject
Genre
Language
eng
Summary
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Form of composition
not applicable
Format of music
not applicable
PerformerNote
Read by David Hilder
http://library.link/vocab/relatedWorkOrContributorName
  • Hilder, David
  • hoopla digital
http://library.link/vocab/subjectName
  • Advertising
  • Marketing
  • Small business
Target audience
adult
Label
Guerrilla marketing, Jay Conrad Levinson, (eaudio)
Link
Instantiates
Publication
Note
hoopla date: 01/15/2013, 01/15/2013 to 12/31/9999
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (11hr., 51 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781441745187
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10077828
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
10077828
System control number
MWT10077828
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Guerrilla marketing, Jay Conrad Levinson, (eaudio)
Link
Publication
Note
hoopla date: 01/15/2013, 01/15/2013 to 12/31/9999
Antecedent source
unknown
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (11hr., 51 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781441745187
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Other physical details
digital.
Publisher number
MWT10077828
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
10077828
System control number
MWT10077828
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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